Detailed text transcripts for TV channel - MSNBC - 20120902:11:35:00
Language, those terms, oh, so what is the target customer? so what is the perception of the product? and what is the branding? >> we started doing things that we had never done before, like trying to figure out who our customers were. trying to figure out who we were. >> melody started focusing her business school knowledge on tearing her company down to one product and reimagining the mobo cruiser. >> focus on active lifestyle, improve life of others. and then we providing innovation, style, and service. so whatever we do, we focus on that. now you're building the brand. now you're building t...