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treating the house as if we're taking financial bets. obviously that didn't work out and will not work out going forward. >> susan, christine, thanks very much for this discussion. we know banks got a helping hand during a financial crisis but you might be surprised who else got a helping hand. let's say it involves happy meals and harley davidsons. wait until you hear how much money is exchanged. small businesses have to build their brand top survive but getting customers familiar with their product isn't easy. christine has the story of one pennsylvania entrepreneur who found a way to do both in this week's turnaround. >> reporter: if you don't know what this is, you're not alone. these waffle-shaped italian cookies are hardly a household name but stan is trying to change that. his business sp is little pepi's.

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