Exciting New Partnership Formed Between Deliveroo and Button to help drive Incremental Sales
Dining habits have changed significantly over recent times after people have been forced to swap eating out for staying in, meaning food delivery services are thriving. Deliveroo recently made the exciting announcement that they have partnered with Button, the mobile commerce tech company, in order to unlock incrementality testing at scale. Using Evolution, Button’s product suite, which provides industry-first personalisation and intelligence products, Deliveroo will be able to increase its sales. The software, the first of its kind in performance marketing, will help brands understand the ...
Source: performancein.com