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Time and actually gauge what you want before you even order it. they filed for this patent. when you look at a picture, you can see they want to have these hubs where they are moving things they think you want scloeser to you and maybe even get there before you actually press the buy button. they can even see how long your cursor hovers over an item thinking maybe you are that close to pulling the trigger. >> what if i don't really want that stuff? >> maybe it is cheaper for them to let you have it than the shipping to send it back or maybe they are going to keep it very close. they are going ...

To amazon, hitting the buy button and then not having amazon send the information to the warehouse and you never receive your product. >> that's a big problem to say the least. so how do insurance insurers know they aren't getting the information? have they been testing it out. >> i asked that same question. how do you prove a negative. they tell me two ways. one, they're receiving calls from people who think they signed up and are asking, where's my insurance card or i haven't received my policy number yet and realizing they in fact have no information for that person who is trying to get she...

Is -- a vegan, or someone like bobby flay in food. when he discovers a great artisanal product and shares it with his connections, that business gets an express train to growth. that's what it is about, helping small businesses. help them get discovered by america's consumeers. >> does this cost anything? >> it is free for the small businesses to join. what -- our whole mission is to empower small businesses to grow. what we saw is that if you are a small business, you build a store online and what you then -- no one comes to it. no one knows it is there. or you -- put your goods in amazon and...

They are about to change that. brenda explains. >> why you often get sticker shock after you hit the buy button. that's because fees and taxes aren't always included in the initial price. no more. airlines travel agencies and on-line travel sites will now be required to include them in published air fares. this a result of consumer protection rules issued by the department of transportation. that means the prices you are used to seeing may be higher, but those hidden fees now exposed. >> instead of looking at 29, $39 fares we are going to be looking at maybe a $99 fare is a great bargain becau...

the prime minister's home. demonstrators are demanding that he step down. fifa's president says he never meant to imply that racism isn't a problem in football. earlier seth blater said players who think they've been abused during a game should shake hands with their opponent and move on. blater released a statement saying he is committed to fighting racism. president obama and australian prime minister gallard discussed troops. he announced a deployment of 2,200 marines to australia. i'm zain verjee. world business today starts now. good morning. from cnn london, i'm nina del ...