Buzzing Jim News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Everyone's told to be careful about what they put in the trash and you'd be hard pressed to find any designs lying around. >> we have one printer who had a company wide meeting to say like, we're working with field notes now and they do these limited editions and if anybody spills the beans, you know, you're gone. >> die hard customers have been known to hunt for clues. a riz sit to headquarters is a chance for people to buy more notebooks and look out for any signs of what design is coming next. >> mostly it's people coming into the store and trying to sneak a question by someone. they'll say...

Edition online. >> it was a big deal because it's a disappointment for us to have the surprise spoiled and i think for a lot of our customers too. they really want to know what the next edition is but part of them really doesn't and i think they the theatrical nature of the product launch. >> after all of this time, jim and aaron still love the creative process, and, much to the delight of their customers and staff, field notes is still finding ways to raise the bar. >> we have a backlog of ideas. some of them we may do and some we may never do. some people have asked for and some people haven...

>> and all the while excitement is building for the newest limited editions for their vintage style notebooks. >> everybody loves a surprise and everybody loves being part of the secret of the surprise. >> this tradition started about a decade ago. whether owners realized they wanted to spice things up around the company. >> it would be easy to make a couple of products and keep making those products and selling them, but coming from a design firm background we always worked best when we had a new project to jump into. so we've given ourselves four very important projects a year. >> jim was in...