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Bvlgari Launches New Bvlgari Allegra Fragrance Collection Bvlgari creates an Italian sensorial experience with its new Bvlgari Allegra fragrance collection. With five eaux de parfums and five magnifying essences, Bvlgari Allegra offers myriad combinations to create a uniquely personal scent. From the composition to the bottles inspired by colored gems, this fragrance collection is both joyful and precious. “All roads lead to Rome, all magnificent ingredients lead to Rome, and all fragrances lead to Rome,” says J acques Cavallier about his creations for Bvlgari. Inspired by the history and lifestyle of Italy, the master perfumer put his passion and art into crafting the five Bvlgari Allegra eaux de parfums and five Magnifying essences. The multiple combinations are the fruit of superb creativity. ....