Alice down the digital rabbit hole
The popular SUV now boasts a catamaran-inspired look with an aggressive look and now has interior updates...
Source: bizcommunity.com
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Essence of marketing is creation of strong brands – Nsarkoh
The Executive Vice President (EVP) of Unilever Ghana and Nigeria, Yaw Nsarkoh, has stated that the essence of marketing is the creation of strong brands that provide real solutions that improve people’s lives.
Source: myjoyonline.com
Mind the gap!
Great brand strategies, built on solid insights often fail to live up to their potential. While many of the bridges linking branding expertise and processes together are well established, the brand strategy to visual identity bridge needs some engineering attention.
Source: kampanje.com
Fixing the ad industry's approach to culture with Carl Moggridge
Magnum & Co. has relaunched as Hopeful Monsters, and we spoke to managing partner Carl Moggridge about the agency's vision to help brands influence culture.
Source: marketingmag.com.au
Developing brand assets
This article explores the importance of building strong branding into marketing activity and how to develop brand assets.
Source: warc.com