Page 6 - Byron Sharp News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Guest Column: Averill Sequeira, Chief Product Officer at MediaCom, explores why ‘good old creatives are not cutting ice the way they used to’

Clear Channel unveils new insights into how to create the most effective out of home posters. We asked two creative chiefs how it might play out in the real world

DUBAI: The last two years have seen consumers go from #BrandLove to #Boycott in a matter of seconds. People have always cared about what brands stand for, but the pandemic has made a brand’s social values even more important to consumers. Last year, ice cream maker Ben and Jerry’s announced it would stop selling its products in the Occupied Palestinian Territories. The

Marketers need to update their toolkits and capitalize on the brand building opportunities of the Experience Era.

Leading marketing academic joins ‘Math and Magic’ to share how the world really works