Twinings names affiliate marketing strategy lead
Drinks brand, Twinings, has named a Leeds agency to lead its affiliate marketing strategy as it seeks to be viewed as a health and wellbeing drinks brand.
Source: prolificnorth.co.uk
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Finally, the science to guide great poster design
Clear Channel unveils new insights into how to create the most effective out of home posters. We asked two creative chiefs how it might play out in the real world
Source: campaignlive.co.uk
Ad industry experts warn against the 'rabbit hole' of measuring visual attention
Ad industry experts warn against the 'rabbit hole' of measuring visual attention. From PR Week
Source: prweek.com
Ad industry experts warn against the 'rabbit hole' of measuring visual attention
Panellists at Thinkbox's 'Attention in Context' event say advertisers who overlook the importance of sound in visual ads are 'missing a piece of the puzzle'.
Source: campaignlive.co.uk