iTWire - Mantel Group's Eliiza acquires otso.ai
Mantel Group, through its data, analytics, and machine learning brand, Eliiza, has acquired machine learning as a service provider, otso.ai. otso.ai w...
Source: itwire.com
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Ad industry experts warn against the 'rabbit hole' of measuring visual attention
Ad industry experts warn against the 'rabbit hole' of measuring visual attention. From PR Week
Source: prweek.com
Ad industry experts warn against the 'rabbit hole' of measuring visual attention
Panellists at Thinkbox's 'Attention in Context' event say advertisers who overlook the importance of sound in visual ads are 'missing a piece of the puzzle'.
Source: campaignlive.co.uk
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Never mind the reach, feel the quality: harnessing the power of TV
The future is bright but also uncertain as the quest for insightful measurement continues amid rising ad costs
Source: campaignlive.co.uk