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For creating the best packaging design for your brand, data-driven decisions are far more successful than “going with your gut.”

For creating the best packaging design for your brand, data-driven decisions are far more successful than “going with your gut.”

DUBAI: The last two years have seen consumers go from #BrandLove to #Boycott in a matter of seconds. People have always cared about what brands stand for, but the pandemic has made a brand’s social values even more important to consumers. Last year, ice cream maker Ben and Jerry’s announced it would stop selling its products in the Occupied Palestinian Territories. The

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