Detailed text transcripts for TV channel - MSNBC - 20120112:21:29:00
Super bowl or on the olympics or the oscars, how does a presidential election stack up? >> it's right there. i mean it's bigger than those events, certainly. and, you know, the way i frame it, the way i look at it is in the u.s., you have $175 billion of advertising spent. for political to be $3 or going higher, what we're seeing is political as a percentage of the u.s. ads spent is increasing overtime. because of regulatory loose restrictions and regulations, that political spent is increasing as a percentage of the pie. there's no question about it. that's kwiend of how i think about it. >> ...