Cable Targeting News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Possible, we could have a trend setting on that front going forward, but let me go to what's next. so, if we saw sort of this was the year that broadcast tv got slash end a we saw the rise of more sophisticated cable targeting, the rise of more digital targets, what's next? what was the tiny slice that didn't exist ten years ago that's coming? >> i think what's coming is the consideration of mobile. the idea that you can reach people in their back pockets and pocketbooks instead of waiting for them to get in front of a screen. people haven't figured out how to do that very well yet. i think th...

Should women working in his cabinet, obama ads, not that much different, 85% negative in these battlegrounds. >> so mike, you said even with the third-party ads, the democratic message anyway comes out on top? because conventional wisdom has been that conservative groups would dominate third-party ads. >> yeah. by number of ads, were 15,000 more republican -- if you count republican versus democrat, 15,000 more democrat ads. and it's partly because of the smart media buying by the obama campaign. they bought early reserve time. they paid much less for their ads. the romney campaign, because of...