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All is sharing his recipe for success in this "building up america" report. >> reporter: in the shadow of the baltimore skyline on a rough edge of town, duff goldman is building up a remarkable business. >> good to see you. >> reporter: he's a star on the food network and this is where his team spins out those dazzling creations that have captured the imagination of millions. it wunls always this way. eight years ago duff was a struggling musician looking for a way to pay the bills. >> i'm a bass player. i said how do i start a business. he said sell a cake. >> reporter: by creating what other...

>> reporter: in the shadow of the baltimore skyline on a rough edge of town, duff goldman is building up a remarkable business. >> good to see you. >> reporter: he's a star on the food network and this is where his team spins out those dazzling creations that have captured the imagination of millions. it wasn't always this way. eight years ago, duff was a struggling musician, just looking for a way to pay the rent. what did you play in the band? >> i'm a bass player. >> reporter: so you were essentially unemployed. >> pretty much. yes. i called my dad, and i said how do i start a business? he'...

Eight years ago, duff was a struggling musician, just looking for a way to pay the rent. what did you play in the band? >> i'm a bass player. >> reporter: so you're essentially unemployed. >> pretty much, yes. so i called my dad and i said how do you start a business. he said, sell a cake. >> reporter: were you trained as a baker? >> i was a baker but also a sculptor and graffiti artist. >> reporter: you took all the things you love and said these can help each other? >> yes. >> reporter: duff caught the attention of cable tv scouts and turned his small bakery into a big brand. ever since, peo...

Eight years ago, duff was a struggling musician, just looking for a way to pay the rent. what did you play in the band? >> i'm a bass player. >> reporter: so you're essentially unemployed? >> three months, yes. >> he said, dad, how do i start a business? he said with a cake. i said, okay. >> reporter: by creating what others did not, duff caught the attention of cable tv scouts and turned his small bakery into a big brand. ever since, people have listened to his ideas about business. >> i started this place. i sold a cake. that first cake i sold. i got a deposit. with that deposit, i bought ca...

Skyline on a rough edge of town, duff goldman is building up a remarkable business. >> welcome. >> reporter: he's a star on the food network and this is where his team spends out those dazzling creations that have captured the imagination of millions. it wasn't always this way. eight years ago, duff was a struggling musician, just looking for a way to pay the rent. what did you play in the band? >> i'm a bass player. >> reporter: so you're essentially unemployed. >> pretty much, yes. so i called my dad and i said how do you start a business. he said, sell a cake. >> reporter: were you trained ...