Detailed text transcripts for TV channel - MSNBC - 20150719:11:32:00
Santa cruz is a northern california beach town with a reputation for great surfing. catching the waves here is so popular the locals call their town surf city. >> you look around. you see surf city barbershops cafe everything everywhere. >> bruce noland is a third generation. >> we sell a lot of t-shirts sunglasses bikinis, men's shorts, i thinks for the beach. >> a few years ago bruce dashed off a t-shirt and moved letters around. >> santa cruz california let's throw aww onusa on the bottom. >> as soon as that happened it caught the attention of a surfing company 400 miles to the north and hi...
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