Calix Launches Marketing Cloud Plus, the Industry's Only Acquisition Solution That Enables Any Service Provider To Enhance Real-Time Subscriber Experience Insights With Demographic Data
As service providers increase their focus on acquiring new subscribers and improving marketing return on investment (ROI), Calix delivers a broadband industry first by helping them enrich their subscriber experience insights—such as application use in the home—with powerful demographic, psychographic, and geographic data covering subscribers and acquisition targets, enabling data-driven marketing that aligns with the individual needs of potential new broadband customers
Source: marketscreener.com
