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>> did the presenter call juul, quote unquote, totally safe more than once? >> yes. >> reporter: juul says that school outreach program was ended in 2018 and the company will fully cooperate with probes into their marketing and products. >> we never wanted any non-nicotine user and certainly nobody underage to ever use juul products. >> reporter: but that's not enough for the governor of new york who is launching a state investigation complete with subpoenas. >> this is a frightening public phenomenon. >> reporter: even as reports of more serious problems keep rolling in. >> he passed out and ...

Developing mysterious lung illnesses after vaping to over 450. at least a half dozen are believed to have died. the american medical association has now come out urging people to avoid the use of all e-cigarette products. and the food and drug administration has warned juul labs about misleading ads. >> did the presenter call juul, quote unquote, totally safe more than once? >> yes. >> reporter: that school outreach program was ended in 2018 and the company will fully cooperate with probes into their marketing and products. >> we never wanted any non-nicotine user and certainly nobody underage...

The room. >> did the presenter call juul totally safe more than once? >> yes. >> what impact did those, quote/unquote, totally safe comments have on your classmates, some of whom may have started vaping. >> for my classmates who were vaping, it was a sigh of relief. now, they were able to vape without concern. >> reporter: we asked juul about this. and they said presentation to students were part of made of a short-lived educational program, that was ended in september of 2018. the company says its purpose, which was to educate on nicotine addiction, was misconstrued. the company has taken act...

Was totally safe. dr. sanjay gupta has the story. >> we face an entire generation of kids addicted of nicotine who are human guinea pigs for the juul experiment. >> many. tactics seem to be right out of the big tobacco play book. >> we never wanted any nonnicotine user and certainly anyone underage to use the product. >> we've seen passionate exchanges at a two-day congressional hearing on juul's role in the youth vaping epidemic. high schoolers revealed that juul sent a representative from classrooms last year and teachers were asked to leave the room. >> did the presenter call juul, quote un...

Revealed that juul had sent a representative to their classroom last year and that teachers were asked to leave the room. >> did the presenter call juul, quote unquote, totally safe more than once? >> yes. >> what impacted those, quote unquote, totally safe comments have on your classmates? some of whom may have already started vaping? >> for my classmates already vaping, it was a sigh of relief. now they could vape without any concern. >> we asked juul about this and they said presentations to students were made as part of a short lived educational and youth prevention program which was ended...