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What happens now with facebook, google, the others? there's been a lot, there's going to be senate hearings, all kinds of things. >> well, i don't think all companies are in the same position. >> okay. >> right. >> so i think one thing that is necessary is for -- i think everybody needs to understand silicon valley is not monolithic. right? i know it's ease to kind of group people that are the same market cap or big together. >> lots of hoodies. >> yeah, but life is really different than that. these companies are very different company to company. and so what i think has to be done, we have to...

Individually and as a company has gone up exponentially even since that occurred. the only way to protect your data is to encrypt it. there is no other way known today. and so if i were you, i would do business with no one that wasn't doing that. now, it is a thorny issue from a law enforcement point of view. because they may want to know what you're saying. and i don't have access to what you're saying. and my view is kind of simple is, i don't think that you as a user expects me to know what you're telling people. >> right. >> right? i'm not eavesdropping on your messages and on your phone c...

Immigrationing is very intense right now. and i saw an interesting story about colleges reporting on the numbers for foreign students applying for the u.s. there's been an appreciable decline. that clearly seems to be related to the rhetoric coming from the white house particularly. apple is a company that employs a lot of immigrants. what are you guys seeing on the frontlines? is it harder to recruits people to come here given the current political environment. >> yeah, i think on the student visa piece, i there part of it is the rhetoric. i think part of it is the cost of college is too high...

It streams a bunch of different things. there's different apps, nratv is one of those things. i should say full disclosure, i work for a company called comcast that runs nratv. but you guys have this view that you have a different view than a lot of silicon valley, that you are curating these things. one of the questions we got the most out on twitter because of all the focuse right now on the nra and your praise of the parkland students was why is apple streaming nratv and how should we interpret that in the context of the kind of ethos that you just described. >> that's a good question. firs...

>> it's poised to become the world's first trillion dollar company raising new questions about its role and responsibility in everything from job creation to education tox privacy protection. we're going to talk about that and more so let's bring out the ceo of apple, tim cook. >> good to see you. >> tim, thank you for coming. i think they're all excited to get new iphones from you. just to be clear, this is not a discussion, you're not announcing a new iphone here, is that correct. >> that's correcting. > sometimes you tease them. >> sometimes. >> we're going to be talking about education. yo...