Called Flowers Com News Today : Breaking News, Live Updates & Top Stories | Vimarsana

>> well, you know, it still does to some extent it does. and if your e-mail service provider allows you to use the person that you're sending it to, their name in that subject line, then, again, anywhere you can personalize it, you, your -- >> so if someone -- in the subject line you would put, j.j., your best tips for great skin. i feel like that makes it seem more spammy. but is it proven that people open it more if their name is in the subject? >> yeah. i mean, you want it -- this is about permission-based marketing, right? so somebody has opted in to the list. that means they want to hear ...