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Color, size, et cetera, and any purchase made prior to one week before christmas, the purchaser also gets a 10% discount. >> is this community doing anything as a whole for small business saturday? >> there's a bunch of event planned, but i will tell you, we're a community committed to small businesses all the time. we are always trying to find ways to boost business. it's definitely been a struggle, but it's one i think we're winning. >> around the country, small business owners are coming up with really interesting ways to get people to shop local and keep the spirit of small business saturd...

Me that when we do well, they do well, and vice versa. >> once they recognized this, they start to see value in collaborating. and this is where the supportland card really kicks things up. >> supportland collects metrics. every time a customer swipes their card, and we offer them back to our customers. >> a number of new customers, and the retention rate of the customers, the retention rate of existing customers. >> and we tell them what their market crossover is. what other three businesses they have the highest market cross over with. that market crossover peopiece with an eye for them to c...

Any of the program's locally owned member stores. each time they make a purchase, the store swipes their cards to give them points, and shoppers collect those points to exchange for rewards from any of the network shops. >> do you have your supportland card today? >> for the businesses, there's a cost to join. however, for the members, it's completely free. all you do is you earn points by shopping at local businesses. as simple as that. keep the card in your wallet and look for the logo on the door. >> jennifer is a hard-core supportland shopper. she says the program appeals to her for two re...

But our customers are not in it for the rewards. they just want an excuse to get out there and support local. >> jesse burke, owner of posey's cafe, agrees. >> they feel like they're bigger. it's not a posie's loyalty card. >> it's not like the 1920s or something when independent businesses were pitted against each other. >> according to katrina, supportland serves several key functions for the local business owners. the first is consciousness raising. >> our businesses collaborate with each other because they understand that they're not competing against another independent business. they're ...