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Japan. ♪ >> reporter: yoshiki is so big he has his own branded visa card, his own jewelry line, his own race car team, and he's the first person ever to have a hello kitty doll named after him. now, almost 50 years after the british invasion of the beatles, yoshiki and his band, called x-japan, are mounting a japanese invasion. why do you want to come to the u.s.? >> why not? >> there hasn't been to my knowledge a big asian act that has really broken through in the u.s. do you think x can do it? >> i think so. i mean, if we don't have confidence we're not here. >> reporter: as a child he stu...

Even here in chicago, he was mobbed by japanese fans. >> back, back! >> reporter: he's been called the bono of japan. ♪ >> reporter: yoshiki is so big he has his own branded visa card, his own jewelry line, his own race car team, and he's the first person ever to have a hello kitty doll named after him. now, almost 50 years after the british invasion of the beatles, yoshiki and his band, called x-japan, are mounting a japanese invasion. why do you want to come to the u.s.? >> why not? >> there hasn't been to my knowledge a big asian act that has really broken through in the u.s. do you think...