Detailed text transcripts for TV channel - CNN - 20180320:00:31:00
Instead it was downloaded by a company that worked with cambridge analytica. listen to how the ceo describe that work. >> by having hundreds and hundreds of thousands of americans take that survey we were able to form a model to predict the personality of any single american in the united states of america. >> reporter: cambridge analytica claimed their entire enterprise was funded by the political funded mercer family. and people inside the firm said the data did indeed then help candidate trump shape his strategy and according to "the new york times" which then helped break the story, quote,...