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Internet, industry analysts say most of the local camera shops like paul's simply closed up and disappeared. >> we had 17 camera stores, sold them in 1990. today not a single location that we were in has a photographic application. all of them have become something else. >> bill mccurry of princeton-based mccurry associates, is a business adviser to what he calls the imaging industry. he's watched this painful process of extinction play out in large and small towns across the country. >> ten years ago, ritz camera had 1,200 camera stores. today there are 11 operating. economically, you will no...

The vast product range of the internet, industry analysts say most of the local camera shops like paul's simply closed up and disappeared. >> we have 17 camera stores. we sold them in 1990. today not a single location that we were in has a photographic application. all of them have become something else. >> bill is a business adviser to what he now calls the imaging industry. he's watched this painful process of extinction play out in large and small towns across the country. >> ten years ago ritz camera had 1,200 cam stores. today there's 11. today you will not survive selling cameras. you ne...

With this army of camera buffs who have been inspired by mark's high-energy classroom style. >> how many rookie night hawkers do we have? >> tonight, 45 night hawk students have gathered in the dark. >> one, two, three. >> not just to shoot pictures of the christmas lights, but to share the excitement of learning from each other as well as getting amazing pictures. >> look at that. look at that, joan. >> oh, gosh. >> look at that. see? >> yes, evelyn. great, i love that. >> it's expeerential marketing at its best. mark gathers people together, shows them a great time, takes them out for drinks...