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>> he is a hollywood cowboy, and he is riding in to actually bring back our belief in the greatness of america. >> jfk was the first tv president -- >> i had a pitch on the way to the plate. >> reagan was our first hollywood president. taking a knack for drama from the big screen to the white house. >> must be nice for a man who spent a lifetime starting out -- >> the guy was an actor. this guy spent his whole life and career in front of the camera captivating audiences. >> it's almost an element of hollywood escapism in the picture he's trying to paint. >> it's morning again in america, and u...

President richard m. nixon, and the democratic can debt, senator john f. kennedy. >> there's richard nixon on television looking fairly unkempt. >> our medical care for the age is much better handled than it is at the present time. >> at least compared to the physically cool and strategically cool younger guy. >> research has shown that if you watch the debate, you thought kennedy won. if you listened, you thought nixon won. the projection of cool, that complex power and composure won the day, visually. he may have lost on points in terms of the debate, but he won where it counts, which is on ...

Image. >> as we move into a medium where the world is not about huge stadium speeches and barn stormers where you go like this and articulate wildly. now it's a camera in your face. kennedy has the advantage. he understood how a message had to be delivered. cool is in the eye of the beholder. >> i don't know what we do without television. >> more than anything, it was this connotation of youthful ease. they were very adept of creating this notion of a romantic vibe, ideal of what the white house was all about. >> despite the cultivated image, the reality was more complicated. >> the kennedys r...

>> reporter: in december 26th, 1960, it was the first ever televised debate. they were virtually tied in the polls. >> camera one, please. >> pressure running high. >> one wider than that. >> i think i better shave. >> one prepared for the moment his whole life. >> can you hear me now? speaking? about the right tone of voice? zbl >> kennedy had a leg up because his father was a long-term believer in the power of media. his father was a financial expert, a diplomat, and a hollywood mogul. >> he famously says about jack kennedy, we're going to build jack like soap plates. >> what's the most impo...

He is riding in to actually bring back our belief in the greatness of america. >> jfk was the first tv president -- >> i had a pitch on the way to the plate. >> reagan was our first hollywood president. taking a knack for drama from the big screen to the white house. >> must be nice for a man who spent a lifetime starting out -- >> the guy was an actor. this guy spent his whole life and career in front of the camera captivating audiencesaud. >> it's almost an element of hollywood escapism in the picture he's trying to paint. >> it's morning again in america, and under the leadership of preside...