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Same, in our culture or our politics. >> the old ways will not do. >> it's old school. >> tv essentially launches around 1948 and grows and grows and grows throughout the '50s, but the politicians of the '50s are dismissive of television and caters to the print press. it is transformed in the '60s. jfk was very much the first president ready to be on camera. we remember that classic nixon-kennedy debate. one was ready to be on camera, one was not. >> oh, god, i'm on there now. >> reporter: in december 26th, 1960, it was the first ever televised debate. they were virtually tied in the polls. >>...

>> reporter: in december 26th, 1960, it was the first ever televised debate. they were virtually tied in the polls. >> camera one, please. >> pressure running high. >> one wider than that. >> i think i better shave. >> one prepared for the moment his whole life. >> can you hear me now? speaking? about the right tone of voice? zbl >> kennedy had a leg up because his father was a long-term believer in the power of media. his father was a financial expert, a diplomat, and a hollywood mogul. >> he famously says about jack kennedy, we're going to build jack like soap plates. >> what's the most impo...