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Purely Byron sold skincare products inspired by the 'raw beauty' of the northern NSW town and had 'clinically proven actives and formulas'. It went into administration on March 10.
A close family friend of Nicole Kidman is making his own mark in Hollywood, but he’s doing it without help from the Australian A-lister.
Administrators are looking for buyers of the collapsed skincare brand co-founded by model and actor Elsa Pataky, and backed by her husband, Hollywood star Chris Hemsworth.
Purely Byron, named after the coastal town in NSW, went into administration last Friday. Customers have since demanded answers as to whether they can still buy their skincare products.
Elsa Pataky’s skincare business Purely Byron has reportedly been placed into voluntary administration less than a year after its official launch.