GOOD Meat | Communication Arts
GOOD Meat For this food brand that grows chicken from cells, Resn created this digital experience that ties the domestication of the chicken to the future of the planet. Responses by Wade Cowin, creative director; Cam O’Connell, creative front-end developer; Justus Smith, marketing and communications manager; and Thibault Terray, designer, Resn. Background: In December 2020 on the heels of its historic regulatory approval, GOOD Meat unveiled the world’s first available cultured meat product. Grown directly from chicken cells, GOOD Meat doesn’t require the farming and slaughter of animal...
Source: commarts.com