Expecting an 8-10-fold surge in tourism and floating (visiting) population of the city, FMCG companies and food services chains are heading towards Ayodhya ahead of the Ram temple consecration on January 22. Data by the UP Tourism Department shows that while 325,000 tourists visited Ayodhya in 2021, the number surged to 23.9 million the following year.
Located approximately 30 kilometres from the town, Chaturbhuj Nala, also known as Chaturbhujnath Nala, stretches over a 5-kilometre trail adorned with thousands of ancient rock paintings.
The footfall translated into a revenue of Rs 51.04 lakh for the state tourism department which has been promoting the destination in a big way over the past couple of years.
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With an estimated cost of Rs 16,00 crore, the project got the state cabinet's approval in April last year after the government decided to shift the existing zoo from the heart of the city to a larger area.
While addressing a rally in Ayodhya, CM Yogi said, "Ayodhya is attracting the world today with pride. Before 2017, people who hesitated to take even the name of Ayodhya, let alone visit the place, are now eager to come to the city. Ayodhya will become one of the most beautiful cities in the world".