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Jarring in tv spot, though, the way trump exploited these things focussed so heavily on sort of rumor mills and media outlets of varying respectability. >> yeah, it's a great point. >> and facebook thing, which trump understood facebook in a way that very few presidential candidates have. these candidates, though, are sort of taking that type of content and sticking it on television in a much more traditional campaign modality. so it looks kind of weird to see the thing that feels like it ought to be a chain letter on somebody's facebook wall as -- >> one of the things about facebook is the pe...

>> and people are emulating him. and only i guess good point in this is people have not seemed to replicate the secret sauce on way it has been politically profitable. >> to josh's point earlier, right. >> i think the thing that's jarring in tv spot, though, the way trump exploited these things focussed so heavily on sort of rumor mills and media outlets of varying respectability. >> yeah, it's a great point. >> and facebook thing, which trump understood facebook in a way that very few presidential candidates have. these candidates, though, are sort of taking that type of content and sticking ...