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Of social media that truly came into its own in 2012 and will become more significant as we go forward. >> dan, i want to ask you about data mining and the campaign process. one of the things we talked about on the show is polling and t the preponderance of polling. how do you think that the role of pollsters and data crunching is changed for 2016? >> it's two ways, alex. one is simply, it clearly has a huge effect on our business. coverage of campaigns is more driven by polls than it used to be. the danger, as you suggested, there's good polls and not so good polls. every poll that pops up, i...

After the gun vote. obviously, these are different issues. emotion, nevertheless, behind these votes and the desire to proceed ahead with it. is it a big surprise here that she went this direction at this point? >> no, it's not, tamron. one thing to keep in mind is that kelly ayotte, like a lot of other republicans key in this debate, are up for re-election in 2016. 2016 happens to be a presidential year, a year in which there will probably be a lot more democrats turning out to vote in a place like new hampshire. there could be some electoral consequences. tamron, the biggest incentive for a ...

They should have said honestly to congress a year ago, here's what we're doing. they were justified in the original actions because these organizations, they have to claim to promote the social welfare when in reality most of them are just pouring hundreds of millions of dollars into the campaign process to pollute it. i don't think most americans think that karl rove or the brothers should deserve the tax exempt status -- >> but, david, that's not just a conservative issue. what do you think of jennifer rubin's point that the conservative media, which some say see everything that obama does a...

Conservative than they actually are by over 20 percentage points. this misperception is so large that nearly half of sitting conservative officeholders appear to believe that they represent a district that is more conservative on the issues than the most conservative district in the entire country." salon's alex per even put it this way. republicans were pretty sure their constituents were basically all to the right of louie gomert. elected republicans are more conservative than their constituents, but they think their constituents are basically all psycho freepers. needless to say, the implic...

State of new jersey, officials are making sure that voters can cast their ballots despite the devastation from hurricane sandy. voters whose polling places were flooded were busy filling out forms yesterday to cast provisional ballots. in florida and other key battleground states, there are reports of robo calls incorrectly telling voters they can cast ballots over the telephone. during halftime of monday night football, espn's chris berman interviewed both president obama and governor romney. he asked mr. obama what he's learned about himself and then ask mitt romney what he asked about himse...