Coleman Insights Introduces Campfire Online Discussion Groups
Media research firm COLEMAN INSIGHTS introduces its newest service, CAMPFIRE ONLINE DISCUSSION GROUPS, TODAY. CAMPFIRE reaches consumers in an innovative way, allowing COLEMAN INSIGHTS to probe deeply into their brand perceptions. Participants engage in in-depth discussions and complete assignments that provide COLEMAN INSIGHTS clients with a greater understanding of consumers' likes and dislikes about their brands and their competitors’ brands. Commented COLEMAN INSIGHTS President WARREN KURTZMAN, “Our clients have been asking us for alternatives to focus groups that meet their needs fo...
Source: allaccess.com