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I can see you singing along but let’s substitute what you were thinking with the word ‘customer(s)’. Valentine’s is coming, where are your customers? January is said to be a slow month, so what’s your plan for February? Event days such as Valentine’s Day represent a huge opportunity for a sales and marketing push to boost your bottom line. Unfortunately, many times locally, we are caught up with our personal...
The anticipation is certainly building for the opening of Sandals Resorts in 2024; not only are Vincentians looking forward to Sandals but also Holiday Inn and Marriott among others. However, as we leap with excitement about these new opportunities and what it means for our multi-island destination, is customer service a priority in your business (whether it be a tourism or non-tourism related business)? As SVG becomes more and more …
Most recently, we have seen the Promoting Youth Micro Enterprises (PRYME) grant initiative evolve with persons being encouraged to submit applications for ‘PRYME Rides’. Entrepreneurship is definitely a key element in the powering of economies. In fact, it can be argued that economic growth is hindered when the entrepreneurship rate decreases. Be that as it may, many businesses fail in their early stages; factors for such occurrence include cash flow …
It’s the start of a new term/semester and for some of you, this is decision time as it relates to choosing electives or modules of study or maybe you are still deciding on what career path you should take. I will be totally biased and encourage you to pursue studies in Marketing or Public Relations; however, for this week’s column I will shine the spotlight on why a qualification in …