Detailed text transcripts for TV channel - MSNBC - 20170208:22:16:00
Out there. we've got to do this. you can't let them take away our weapons. >> i have to say, he keeps trying to stir fear in this. >> that's what he was doing this morning. >> at what point is he overstoking? >> well you know, you inform with logic, you persuade with emotion. that's a cardinal rule of advertising. it's a cardinal rule of communication, i think he understands communication, and i think he also gets -- he's selling the end product of -- instead of selling the process, and we try to get a lot to do that. does he always do it in the right manner? always in the most delicate manner...
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