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Mark zuckerberg tonight. also with us as you may have noticed our own stephanie ruhle, the host of the 9:00 a.m. hour here on msnbc. she's back at 11:00 a.m. for good measure as co-host of velshi and ruhle. before television she came to us from the business world. cara, i try always to wash when i see that you're on television and when you're on television and when the subject is facebook. i have noted that your central quarrel is their insistence that they are an agnostic platform. all we did was build the back deck over the house. it's up to you people how many people you put in it and wha...

Agnostic platform, all we did was build the back deck over the house, it's up to you people how many people you put in it and what you do back there. >> yes. >> and do you think that this episode, however painful for zuckerberg and his company, gives lie finally to that? >> he kind of admitted that, the structure of the company, especially after 2007 when they opened the platform up and then in order to attract developers onto the platform they gave them this candy trove of data. and these people used it. and they did that for almost a decade where they were questioning away this information. ...

Zuckerberg and his company, gives lie finally to that? >> he kind of admitted that, the structure of the company, especially after 2007 when they opened the platform up and then in order to attract developers onto the platform they gave them this candy trove of data. and these people used it. and they did that for almost a decade where they were questioning away this information. and so i think he was admitting that the structure of that might have been a problem as he's looking back on it now and that users cared more about privacy can he thought. that said, when i started to really press him...

Is we are the product, right? >> yeah. i don't use facebook but -- but you are the product. >> yes. >> that is the idea. and so they're whole business is based on advertising and attention and what they did is they had developers they wanted on the platform early to make a vibrant network, a social network and they gave them -- i keep calling it a candy trove but they handed out data like candy to come in and make great apps and get people excited about the platform and engage and then it was a virtual circle and facebooks got cool stuff to play with and they didn't monitor where that data wen...