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Problem like his. >> it would estimate over between 20 and $30,000 to take it out. >> reporter: and that would all be on you? >> yes. >> reporter: you would have to pay for that? >> all on me. >> reporter: medical coverage is just the beginning of the criticisms of the ncaa and how they treat their college athletes but never before have current players been so vocal in standing up for themselves. that is, until now. they got together and decided that they are going to try something, something that could revolutionize the way the ncaa works. >> i would like to thank -- >> reporter: they are try...

>> northwestern has been a leader in a lot of the things that the union has raised. extended medical benefits for players, four-year scholarships. these are things that northwestern university already does. we're a leader. our students are leaders, and we intend to continue to be leaders. >> its appeal to the nlrb was just the start of the university's fierce and controversial opposition to the idea that their football players may form a union. that idea was born, you could say, with three little letters, apu standing for all players united. those letters were worn by a number of college footb...

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