Cape Cod SCORE: Rebranding is an opportunity to reposition a business
Brand repositioning is when a company changes a brand's status in the marketplace and typically includes changes to product, price and promotion.
Stay updated with breaking news from Cape Cod Beer. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
Brand repositioning is when a company changes a brand's status in the marketplace and typically includes changes to product, price and promotion.
Events this week celebrate spring and Earth Day this week and help Ukrainian people, plus there are concerts, "Moby-Dick," and a Bloody Mary contest.
25-year-old Eastham local Natalia Bonfini is one of around 100 contestants to move on to the next round of competition show "American Idol."
Cape Cod fans got glimpses of Eastham musician Natalia Bonfini on Monday's Hollywood Week episode of "American Idol" and she's on to the next round.
Eastham musician Natalia Bonfini was given a Golden Ticket to Hollywood Week on "American Idol" and will celebrate with a party at Cape Cod Beer.