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The partnership will see Paris-based Binetou Sylla lead Def Jam Africa within French-speaking markets on the continent…
Universal Music France (UMF), a division of Universal Music Group (UMG) (www.UniversalMusic.com), the world leader in music-based entertainment, today announced a new strategic relationship with Binetou Sylla, acclaimed producer and founder of leading independent label Wèrè Wèrè Music to lead Def Jam Africa within French-speaking markets on the continent, in collaboration with Universal Music France
Universal Music France and Binetou Sylla, founder of leading independent label Wèrè Wèrè Music partner to lead Def Jam Africa across French-speaking Africa