The Hallway and Wholegreen Bakery make gluten-free sceptics eat their words with the launch of the world's first Cardboard Cake – Campaign Brief
“Let them eat Cardboard?” In a twist on Marie Antoinette’s famous words, independent advertising agency The Hallway has teamed up with Sydney-based Wholegreen Bakery to create a deliciously edible, Coeliac-Australia-accredited Cardboard Cake that will have gluten-free sceptics eating their words. Li
Source: campaignbrief.com
