Ogilvy Shanghai creates Care Codes for Shanghai Municipal Government to help reconnect 140 Million Elderly in China to the Digital World
From buying groceries and booking a train ticket to making a medical appointment and hailing a taxi, today everything is done on our mobile phones. But, for the 140 million elderly in China who don’t know how to use a smartphone, the digitalization of services, accelerated by the pandemic, has left
Source: campaignbriefasia.com