Re-setting says you are going to be more insurgent, meaner and leaner. that has happened. have you recently laid off a third of your campaign staff. it's happened before on campaigns historically. ronald reagan did it. john mccain did it. they went on to win the nomination, obviously reagan went onto the white house. but what happened to you and your campaign? >> everything you do needs to have a return on the investment. and so we have a little bit of a different structure. we don't pay consultants. we hire people to work in-house. some of the reasons we may have some more is just because we ...