Positive gender portrayal impacts short term sales and long term brand building: Kantar Study
Kantar’s managing director, discusses gender portrayal in advertising, this year’s winning ads and about the Unstereotype Metric.
Source: afaqs.com
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Surf Excel's latest TVC is all about keeping your inner child alive
Mumbai: Growing older comes with pre-conceived notions of ‘acting your age’ that one has been societally conditioned towards. But it is indeed the moments of letting the inner child out in spontaneous abandon that make our lives fuller. Surf Excel uses this thought in its latest Holi campaign to bolster its 'Daag Achhe Hain' brand proposition. The new TVC seeks to inspire us
Source: indiantelevision.com