CNN CNN Newsroom December 13, 2013 15:58:00
Look at scientists? >> absolutely. it used to be case back in albert einstein's day that he was viewed as part of pop culture and a rock star in his time. it's a shame that we've lost that. >> reporter: with stars like kevin spacey. >> it's kind of cool to see the geeks and nerds get the upper hand. >> zuckerberg organized a star show complete with paparazzi and a red carpet. do you want this to be the most prestigious prize in science? >> we certainly want this to be both a meaningful reward for the scientists and something that's public so that way it can be an inspirational goal for childre...