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To target another audience. >> here's an interesting fact. a huge percentage of deodorant for guys is bought by women, it's bought by moms, it's bought by girlfriends, bought by wives. then it was actually our client who really wanted us to consider doing a campaign targeting women. >> they drew up a plan. but it all hinged on finding a leading man who could pull off the subversion they were aiming for. >> isaiah mustafa is a former nfl football player, not a hugely successful one. he came to a casting call. the way he presents himself is so effortless, so charming. isaiah does not lose his co...

>> some may argue they may not look that different. there's still a very difficult policy to get students of color in so many of the most prestigious ivy league school also in the country. they're not awash in minority students by no means. so some may say whatever policies that had been existing to try and increase enrollment in those schools, they've only succeeded in a minor degree, if you will. but this has given, as was mentioned, aid, if you will, to those who want to continue to roll back these policies. well, you did look at race as a factor. some people saying to me today to try to ri...

Their sentence is far too long. >> thousands of names, including this one. >> i am thinking about muhammed ali. in fact, we're doing right now recommendation recommendations on muhammad ali. >> i'm sorry, it's like casting call for american idol. fact check, muhammad ali had his criminal conviction overturned by the supreme court nearly 50 years ago. a lawyer for the late champ said he doesn't need a pardon and trump's focus on pardons didn't stop there. he floated an idea for the nfl players to take a knee during the national anthem. >> you shouldn't go in a locker room when our national anth...

I thought kim kardashian was great because she brought alice to my attention. alice was so great. and the way she left that jail and the tears and the love that she has with her family, i mean, to me that was better than any celebrity that i can pardon. so, we're looking at it, but we are looking at literally thousands of names of people that have come to our attention that have been treated unfairly or where their sentence is far too long. >> thousands of names including this one. >> i am thinking about muhammad ali. >> what will it take -- >> in fact, we're doing right now recommendations on...

Casting. >> oh, like a casting call. >> yeah, then a couple months later we were like, hey, you were chosen. and i was like, what? i was blessed to say that was my first modelling job. on a worldwide campaign. >> for a worldwide campaign. >> for a worldwide campaign. my face has been in tokyo even though i've never been to tokyo. >> you didn't start at the bottom, you started at the top. >> for beyonce, yeah. >> so, and then, what was it like the first day you were worked as a model? >> i'm like, oh, my god, i'm going to mess it up. >> so you're there going, what? did they get the right person...