Detailed text transcripts for TV channel - MSNBC - 20140203:19:55:00
>> the cheerios commercial. >> this is about emotion, it features an interracial couple but more importantly intimacy between a father and child, talking about a new sibling coming in. she has to make space for someone in her life. >> makes it relatable to most people. >> it tugs on your heart strings. gives her a chance to say i am going to do this if you gave me a puppy. >> the heinz ad didn't work. why? >> that grabbed attention early, built engagement. they went negative at the end with the catchup spot and didn't take time to go back to the brand. while it was an engaging ad, didn't have ...
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