Page 17 - Category Head News Today : Breaking News, Live Updates & Top Stories | Vimarsana

(L) Dilen Gandhi and Anshul Khanna (R) Dilen Gandhi, Senior Director and Category Head - Foods, PepsiCo India, has moved on from the company. According to sources, Gandhi will be joining Reckitt Benckiser’s Health Division. Anshul Khanna, who has been with PepsiCo for over 18 years as Senior Director, Global Brands Marketing, based in Dublin (Ireland), will take over from Gandhi. Advertisement Confirming the news, PepsiCo India spokesperson said, “Over the last four years, Dilen has played an integral part in driving growth and category leadership for PepsiCo India’s foods port...

Updated Mar 04, 2021 | 21:02 IST Most FMCG companies have been reeling under high input costs from an increase in crude prices as well as inputs like palm oil. Companies are wary of passing on price hikes when demand is starting to revive. Representational Image  |  Photo Credit: BCCL Key Highlights Input costs increase pressures on FMCG companies and impact margins Most companies contemplating whether to pass on higher costs to consumers when demand has just started rising High fuel costs impacting transportation as well as packaging costs for most FMCG com...

Mumbai: Whisper®, India’s leading feminine care brand has come together with UNESCO in a breakthrough partnership to raise awareness and educate girls on Menstrual Hygiene Management under its flagship programme #KeepGirlsInSchool. In an effort to he

Rectron has added NZXT software-powered hardware solutions for PC gaming to its portfolio. According to the company, NZXT is dedicated to providing “premium PC gaming products and services that combine affordability, functionality, engineering and design to achieve extraordinary gaming experiences”. Through this partnership, Rectron will distribute the complete range of NZXT products including the H series cases, AIO liquid coolers, Power Supplies, AER RGB series Fans & Accessories. “NZXT is a very valuable addition in significantly strengthening our PC gaming offering. As a leading de...

Biscuits, snacks and confectionery manufacturer Parle Products has launched a Valentine’s Day campaign #HarKismiMeinHaiKiss for their popular toffee brand ‘Kismi’. The nationwide campaign is being rolled out on TV and digital platforms. Parle’s Kismi enjoys immense love among consumers as the brand proposition resonates well with the target audience of young adults. Conceptualised by Rediffusion, the TVC captures the innocence of the first crush while encapsulating the initial expression of love with cute and awkward moments among teenagers. The film showcases the adorabl...