Parle's Kismi captures the innocence of first crush in its Valentine's Day campaign
Biscuits, snacks and confectionery manufacturer Parle Products has launched a Valentineâs Day campaign #HarKismiMeinHaiKiss for their popular toffee brand âKismiâ. The nationwide campaign is being rolled out on TV and digital platforms. Parleâs Kismi enjoys immense love among consumers as the brand proposition resonates well with the target audience of young adults. Conceptualised by Rediffusion, the TVC captures the innocence of the first crush while encapsulating the initial expression of love with cute and awkward moments among teenagers. The film showcases the adorabl...
Source: bestmediainfo.com