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Italy in talks to cut outlay for control of broadband JV Open Fiber -sources


3 Min Read
ROME/MILAN (Reuters) -Italy is considering a less expensive route to win control of broadband operator Open Fiber, three sources familiar with the matter said on Wednesday, as it looks to play a steering role to boost connectivity across the country.
Open Fiber is jointly owned by Italy’s biggest utility, Enel, and state lender Cassa Depositi e Prestiti (CDP). Enel has been in talks to sell up to 50% of the fiber infrastructure group to Australian fund Macquarie for 2.65 billion euros ($3.11 billion) since last year and a deal is expected to be clinched by June.
The original scheme envisaged CDP buying 10% of Open Fiber from Enel and negotiating governance rights with Macquarie to secure control. ....

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CDP versus DMP: What's the difference?


Data types: First party data management with little third party data.
Profile identifier: Primarily keyed on tangible customer attributes (PII) – customer ID, name, email, address etc.
Data retention: Typically long retention periods to enable analytics over customer life time.
DMP features
Data types: Third party data management with little (anonymised) first party data.
Profile identifier: Primarily keyed on anonymous digital identifiers (non-PII) – cookie ID, IDFA, etc.
Data retention: Relatively short retention periods because primary use cases are ad targeting.
To learn more about CDP versus DMP check out this report.
Five reasons to consider a CDP
1.Storing first party data, including PII ....

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