Celcom launches Celcom MAX to grow convergence penetration
KUALA LUMPUR (April 6): Celcom Axiata Bhd has launched a new convergence offering, Celcom MAX, which combines both Celcom Home Fibre unlimited plans and Celcom MEGA postpaid plans into a standalone plan and single bill, offering RM21 per month of lifetime savings. Celcom CEO Mohamad Idham Nawawi said the plan is a natural extension of the services it offers, from mobile to home wireless and fibre plans as industry players move towards a convergence play. “The idea behind Celcom MAX is to bring all of our services together to make it convenient and value-added for its users,” he told the p...
Source: theedgemarkets.com