Carlsberg Malaysia eyes 11% increase in sales with Harvest can designs Details 05 April 2021
A deeply rooted tradition observed in Sabah and Sarawak is the annual thanksgiving Harvest festival marking the bountiful abundance of rice harvesting. To commemorate the festivities, Carlsberg has launched a first-of-its-kind Harvest packaging that accentuates tribal elements and icons of paddy on Carlsberg Danish Pilsner and Carlsberg Smooth Draught cans.
Celebrated throughout Sabah as Kaamatan and Gawai in Sarawak, the harvest festivals are a massive cultural celebration with families, friends and tribe members over delectable meals, traditional dance, and music pre-COVID. As we approach the second year of Harvest amid the pandemic, Carlsberg wishes to uplift spirits with its Harvest campaign and to rekindle relationships in a modest manner with beer lovers.
Carlsberg brings festive cheer to 2,000 families 26 Feb 2021 / 17:39 H. Carlsberg stepped in to provide food essentials to 8,000 underprivileged Malaysians nationwide.
HOPING for a better tomorrow was made possible for 8,000 underprivileged Malaysians following Carlsberg’s pledge of RM1 million through its ‘Celebrate Prosperity, Cheers For Tomorrow’ food aid campaign this festive season. In partnership with theSun, Star Foundation, Yayasan Nanyang Press,
The Borneo Post and
See Hua Daily News, Carlsberg provided RM500 worth of food supplies to 2,000 families each, whose livelihood were impacted by the Covid-19 and flash floods. Needy individuals from B40 income group, orphans, or family with single parent, and with disabled (OKU) members were prioritised.
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It’s been a rough year. We are almost reaching the anniversary of the global Covid-19 pandemic that has rocked the world. After all, it was first identified in Wuhan, China just a mere few days before 2020’s Chinese New Year.
Last year, the pandemic was merely in the peripheral of our awareness: a topic to discuss over the Chinese New Year gatherings whilst we lamented how a handful of countries had been quarantined during the Spring Festival- the most important festival in the country.
This year, everyone has been impacted by it in some shape or form. Now, it’s
Giving back: Clini showing support for needy Malaysians through food aid initiative.
PETALING JAYA: Gift-giving is a practice that is very much a part of Chinese New Year as a way to convey good wishes in the coming year.
Amid current trying times, Carlsberg Malaysia is partnering with Star Foundation and MyKasih Foundation to support 400 needy families nationwide via the “Celebrate Prosperity, Cheers For Tomorrow” food aid initiative.
Under this initiative, Carlsberg and Star Foundation will channel RM200,000 to MyKasih Foundation which will distribute RM500 each to these families in time for the Chinese New Year celebration.
This programme is part of Carlsberg’s RM1mil pledge with five media organisations to reach out to Malaysians nationwide.