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Chat with up to 25 people at a time. everyone can connect to the same meeting using their platform of choice from google video chat, to cisco and skype. share or view content during the meeting and arrange the conference participants to suit your preferences. time now to answer some of your business questions. adam rich is the co-founder and editor in chief of thrill list, the all digital men's lifestyle brand and celeste hilling is ceo of skin authority, based in carlsbad, california. it was profiled here on the show, which is how we met you. great to see you on the set. >> great, thank you...

Overhead. >> it is a sign of who you are, right? your margins this or this. what are you selling? >> i think the other thing is how much you charge is also a big sign of who you are. so if you know what your cost of goods are and know the margin you want to make, there is the question of what you take to market as your price. sometimes a high price dictates a quality product. >> right. do you want to be a luxury brand, mass brand? >> you look at luxury spirits world and so much of that is just who are we going to be competitive with and how are we going to be perceived at this cost. >> all rig...

>> and social media is free. a great way to get your product or service out there. facebook fan page, facebook group, using twitter. all of these tools can really get the word out for your product and service. >> have passion, have a great product. in the end, it is who you know. >> right. all right, thank you very much, you guys. in this economy, it is more important than ever to know how to get and then how to hold on to customers. for the owner of a california-based skin care business, that means going the extra mile to make sure her clients keep coming back. if you happen to be one of ce...

Never been an issue. >> when you have a relationship as strong as we have with our customers, they tell everyone about it. and in the end, that's more powerful than any color photo. >> with an expanding customer base and the possibility of new opportunities, the company that started in celeste hilling's garage still has plans to grow. regardless of its size, however, customer service with a personal touch is something that skinauthority will never sacrifice. >> we want you for life. it costs us a lot of money to gain you as a customer, convince you that our brand is for you. once we convince y...